Slay is a new documentary by Keegan Kuhn, the producer of 2017’s What the Health and Cowspiracy. It follows Rebecca Cappelli, who travels and investigates the trade in animal skins in various locations around the globe.
Fur was once a major global trade in the 20th century. However, many fashion companies have banned fur from their production facilities.
Statistics show that luxury brands’ clients and customers have a tendency to avoid products made with real fur.
The documentary claims that 2.5 billion animals are killed each year to make fashion. Just under 60% of these are handled by the leather industry. There has been some misconception among the public that this figure is primarily made up of cows. Alligators and snakes, buffalo, alligators, kangaroos and pigs are also killed for their skin.
Cappelli states in the trailer that he has spent three years studying animal skins for fashion.
They have a negative impact on the earth, the people and the animals.
“If anyone had told me half of what I found while making this film, I wouldn’t have believed them.”
IndieGoGo’s page for the film also states: “Through our collective effort, films such as Cowspiracy or What the Health had a huge worldwide impact – and we can repeat this.”
An effort to bring about change
Fashion has started to innovate with many outlets selling organic, vegan, or plant-based clothing. This alternative has been growing in popularity for years.
One example of a program that challenges public consumption habits is the Vegan Fashion Show. The charity and educational event is held at The Great Hall in Toronto. The event features vegan fashion by various designers, a marketplace, photo-ops and musical guests. There will also be a sustainable, vegan textile exhibit. The textile display will include leather alternatives such as lab-grown leather, which is real leather, and plant-based leather options – including fully biodegradable and plastic-free options.
The show will launch in Toronto on October 2nd and is sponsored Umano, which supports initiatives that foster holistic compassion for humans, animals and the environment. Lenola PR, a public relation agency representing models, influencers and vegan brands, also sponsors it. Emily Alexandra Cosmetics, a vegan, cruelty-free and mermaid-inspired cosmetics brand, will be covering beauty needs at the event.
Vikki Lenola was the producer of The Vegan Fashion Show. She stated that “being kind to animals is part and parcel of ethical fashion pie, as well as considering peoples and the environment.” Lenola also serves as an assistant producer for the Slay film.
“We are excited and privileged share this with the world – and on an amusing and positive note, how it’s getting easier to do every day . There are many alternatives to animal-derived fashion. Fair treatment of workers is a priority, as well as sustainable design.
Trendsetters and educational films
The Future Innovations 2024 report from WGSN, a consumer trend forecaster, identified 12 key areas for innovation. The Vegan Fashion Show aims to be prominent in many, including “Living with Intent: As people reorient their lives and focus on the areas that matter, they will seek out more intentional products, experiences, and products.” “Multi-Species Thinking”: This more-than-human design approach will consider all aspects of nature, including humans and animals, and will gain traction.
Lenola stated, “Many fashion labels are moving from animal’materials” to more ethical, sustainable and innovative materials due to a growing consumer demand.”
She says, “If films such as Slay can draw attention the gross mistreatments happening in the fashion industry, it can only be a positive so people are able to make informed and illuminated choices about what they wear and where they invest their money.”
The film’s release date has not been yet announced.