If you have seen Spanish soccer recently, chances are that you noticed something. Its broadcasts are very flashy in terms of camera angles and visuals. They are becoming more flashy every year, thanks to more innovative technology and new ideas for airing games.
La Liga rights holders get comprehensive footage and effects from audiovisual company Mediapro. Mediapro is responsible for a large portion of the league’s broadcasts. It results in comprehensive in-game coverage that is interwoven with match statistics, tactical diagrams, and dynamic shots.
There is also a lot of money behind the scheme. Mediapro has paid millions for La Liga rights in bars and promises much more in lucrative broadcast deals outside Spain. It provides high quality to match the cost. The Barcelona-based company has had its ups and downs. We’ll be discussing this shortly.
What is Mediapro exactly?
Mediapro does not have to play a single role in broadcasting, unlike paid services DAZN or Movistar (now the main La Liga rights-holders after a deal of nearly EUR5 billion ($5.5 million). It incorporates state of the art footage and is responsible for deciding what broadcasts to viewers when they gather to watch El Clasico or other top-tier matches each year.
This company helps to change the way that people view the league. Viewers can enjoy the games from many vantage points thanks to the countless minutes worth of video, which was captured by drones and other pitch-side devices.
It has also influenced the places that many people watch them. Real Sociedad versus Real Betis was streamed via TikTok via the Gol channel, where over half a million people tuned in. This experiment was conducted after another Real Sociedad match against Athletic Club, which took place during the previous campaign. It went live on Twitch. Both of these points were motivated by the desire to reach a wider audience.
Unbroken track record
Mediapro has had some difficulties when expanding internationally. It still boasts Kylian Mobappe but Neymar and Lionel Messi, all PSG players –France’s Ligue 1 would be more established if a costly deal between the broadcaster division had been reached.
Ligue 1 was in dire need of investment, and its clubs were struggling financially. Mediapro negotiated a four-year TV rights deal worth more than EUR3 million ($3.5million). Both sides were ultimately naive.
Due to the pandemic, the league was unable to host matches and Mediapro couldn’t raise the money it agreed to pay from its part of the deal. The clubs expected to receive income, but it never came. This ruined their economic forecasts. Despite the fact that the company failed to enter Italy’s Serie A market, Ligue 1 was not quick enough to seize the opportunity.
There is also a debate about how soccer fans want it. Mediapro offers a rich visual experience. But who is to say that it’s the best?
It’s all about where it goes
Spain is a better location for Mediapro to work. The agreed CVC investment offers financial security to La Liga clubs, excluding opposition from Real Madrid and Barcelona, as well as a broader range of revenue streams. This is a significant improvement over France’s situation. It was left with many questions.
It makes more sense to stay with La Liga, given the value Mediapro provides, than to dominate rights abroad or bank on high-stakes returns. In recent seasons, the company has helped make La Liga more cinematic, which makes El Clasico even more entertaining for viewers, even though they are not as good as previous ones. This trend looks set to continue.
This is where the organization’s true value lies.