The struggle for chocolate caterpillar cakes is real. Cuthbert will be returning to shelves Monday, which is good news.
Forget Depp vs Heard. In one of the most entertaining U.K. legal cases, German discounter Aldi announced the return date for its Cuthbert the Caterpillar cakes after settling a legal dispute with Marks & Spencer.
Aldi announced his return in a cheeky manner – following a Twitter campaign for Cuthbert to be freed – Aldi made the announcement at a branch M&S this morning, parking a truck and placing an advertisement outside a store.
Aldi stated on social media, “Where else would it be announced?” #CuthBack.”
It also stated that the official launch was made by Cuthbert. He will be returning to Aldi on Monday 6th of June with a declaration to Colin, his new friend, outside Marks and Spencer, Edgware Road.
Cuthbert was also seen on billboards at M&S locations throughout London, Liverpool, Newcastle and Newcastle. Legal approval.
Aldi said: “Ever so humble, Cuthbert’s return happens after the Queen’s Platinum Jubilee Weekend, to keep any of the spotlight away Her Majesty.”
Colin vs. Cuthbert
After Marks & Spencer filed a copyright lawsuit against Aldi in February last year, Aldi was accused of copying the design for its Colin the Caterpillar cakes. Both supermarkets confirmed that an agreement had been reached, but they refused to reveal details about the “confidential deal.”
Aldi isn’t the only one who has savored the M&S cake. Curly (Tesco), Cecil(Waitrose), Clyde [Asda], Charlie (Coop), Curly (Tesco), Clyde [Asda], Charlie (Coop), and Morris (Morrisons), among others, show that not only caterpillars get hungry.
M&S spokeswoman said that the purpose of the claim was “to protect IP [intellectual Property] in our Colin The Caterpillar cake, and we are very happy with the outcome
Aldi, who ran social media behind Cuthbert’s bars and reached out to the supermarket caterpillar group for help, said that Cuthbert was now free and would be seeing his fans again soon.
Corgis and Light-Up Gin
M&S and Aldi also have a dispute over claims that Aldi copied a M&S light-up gin liqueur. M&S spokesperson added that: “Like many U.K. companies, large and small we understand the true value of innovation and the immense time, passion creativity, energy, and attention to detail that go into developing, bringing to market, and maintaining its brand over many decades.
“So it is only natural that we want to protect our intellectual property as well as our suppliers – many small businesses who have been working with us for decades.
Cuthbert was removed after the legal claim was filed at the High Court in March 2021. However, Aldi released a limited edition in May and proceeds went to cancer charities.
Colin the Caterpillar was first sold at M&S in 1990. More than 15,000,000 have been sold. M&S has expanded Colin and Connie to include a larger range.
M&S officially made Connie a Queen to mark the 70th year of the Queen’s reign. She also received a chocolate Union-Jack-cape-clad corgi companion.
Colin and Cuthbert were not available for comment.