Roddy Ricch’s Influence on The Tech Landscape

Since its inception, social media has been mixed bag. It has been both a source of immense positive and negative interactions.

Process exposure is a social media activity where users and influencers consistently disclose the creative process behind their success and their outcomes to their followers.

Millions of celebrities and influencers have used social media to showcase their success and show off their good life. Celebrities may have flaunted Oscars and Grammys but their followers often had an insatiable desire for the same results, even if they didn’t understand the process.

This lack of process exposure has made the most popular social media platforms a source of insecurity and not a resource for inspiration and education. A lot of positive changes have gone unnoticed.

YouTube’s live streaming feature has made Live video a popular content. Statisticians show that people watch live videos three times more than prerecorded ones.

Unintentionally, the shift to live video has had a dramatic increase in process exposure. Live video rather than creating videos has greatly increased the ability for content creators, celebrities, and influencers to take their viewers through each step of the journey. It is now the reality TV of social-media.

Roddy Ricch is an Grammy Award-winning artist and Forbes 30 Under 30 . He has seen this shift towards live videos, but he also noticed a desire among social media users for more process-oriented content.

After having made his mark in the music business, with multiple awards such as the Grammys, BET and the American Music Awards among others, Ricch decided that he would venture into the tech sector and expand his brand portfolio. Ricch was on the lookout for the next tech innovator and found Roll. Roll promises an innovative digital platform that will allow celebrities to connect with their followers.

Ricch explained why the Roll project was so appealing to him. “Being asked to participate in the creative process of creating the Roll app, has been a big eureka moment. It put into action what I have felt for so long. People are tired of seeing the end result of all our social media work, and they want to see the entire journey that took us there. This is how people can be inspired and educated.

“There were far too many aspiring artists who believed they could just pick up a microphone and start rapping. They didn’t understand the process behind my songs. Roll is proving that.

This digital platform allows artists, creators, and celebrities to share a glimpse into their personal lives and the process of creating music and content with their followers and fans. Roll allows users to access all aspects of creating an album. This includes the late nights, early mornings, the building beats and laying verses as well as the music video shoot. Roll’s vision demonstrates the wider benefits of process exposure.

How Process Exposure Is Building Leaders

Ricch insists that process-oriented content will be the future of social media. Ricch believes that process exposure will transform followers into leaders through providing direction, education and inspiration.


Social media influencers, celebrities and social media creators are often more influential than any other influences. But just because you love a person or an art, it does not mean that you can replicate their work or create the same. Young people will be more educated after being exposed to the process behind what they love.


Social media users today are exposed to many solid influences, including Jordan Peterson, academics, and LeBron James, athletes.

American college enrollment is declining. Perhaps process-inclined content could be a source for quality informal education.


Ricch stated that the Roll app’s most important impact is its inspiring value. Ricch stated, “It’s one thing to decide if you should do something, but it’s another to know how to do that.” Inspiration is the strongest part of what we do. The process of exposing an audience to the highs and lows inspires them to realize that even the greatest men can be just that and that anyone can do it.

Although it may not be possible to reduce the amount of internet content that isn’t profitable, the gradual push for greater process exposure holds some promise. Maybe social media will finally reach its full potential.

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