The transition from actor to influencer

There was a gap for many years between social media influencers and those who made it in traditional entertainment. influencers and companies are working to close that gap.

Before 2018, and the rise in TikTok studios, agencies didn’t pay much attention to influencers who were making waves on their respective platforms. However, agencies like CAA, WME and UTA began to dedicate whole divisions for talent from diverse backgrounds, such as YouTube or TikTok.

Despite more investment in the space, many Hollywood stars remain skeptical about the viability and viability of digital stars in an era where everyone wants Emmys and Oscars.

Brat TV was founded as an intersection. After Rob Fishman, one of its founders, raised $2.5 million in seed capital, Niche was sold to Twitter in 2015. Niche helped to connect influencers with advertisers and helped Brat TV become what it is today. Brat TV has received millions of dollars in funding since the sale, including from Anchorage Capital and Goldman Sachs.

Brat TV casts influencers who have a strong following in professionally produced TV shows and podcasts that are available on YouTube. This content is targeted at young adults, teens, and early 20-year-olds.

Fishman described Brat as a breakthrough stop in the entertainment industry when he spoke to Vox. It allows them to have conversations with the platforms, the industry people, and the advertisers. This helps them build businesses beyond short-form content.

He said, “There is something missing in the media ecosystem. That’s digestible entertainment that’s professionally created.”

Brat’s content is easy to understand on YouTube, which makes it a free platform. Quibi and other platforms have struggled to understand this concept.

Brat has grown from strength to strength. It generated $15 million in 2020, almost twice that amount in 2021, and employs 45 full-time workers.

There are new paths to follow

Artists don’t necessarily need traditional entertainment to elevate their careers.

Jay Ferrer, aka Jay Kinda Funny, has a loyal following on all platforms thanks to his consistent content and viral catchphrases. He uses the catchphrases Munanyo (4.15+ billion views at Tiktok ), Chupapi Munanyo (5.8+million Views on Tiktok ), and Toma (563+million views on Tiktok).

Ferrer has expanded into many business areas, and his Snapchat show Jay All Day has seen a rapid rise from 500,000 to 22,000,000 followers in just one year.

Ferrer stated that there are many ways to grow and develop as influencers in this space. The options are virtually limitless. You must have fun. It is important to enjoy the process and not feel like work.

You can build a following, then diversify to make more content while still staying true to your original base. The future is bright.

Ferrer is a brand that wants to grow and market itself as an individual brand. Ferrer’s goal is to be a global brand with bespoke clothing, merchandising and other products to capitalize on his content’s success.

It is interesting to compare the ownership and personal profits with being connected to a popular network. This comparison could be biased either way. Being able to do both would be a great advantage. Ferrer, however, has managed to leverage that potential into his channels which gives him a slight edge.

The options for content creators are numerous, whether they’re looking to go digitally skewing or to try to reach a traditional media landscape. With the introduction of Web3 (and the metaverse), the possibilities seem endless.

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