What will customers buy in 2022? E-Commerce Experts Reveal Product Trends

Retailers will need to focus on 2022, after another turbulent year. With rising costs and tighter budgets driving shoppers to shop more deliberately, retailers will need to find the best products.

Here are the top e-commerce leaders, including Shopify, Pinterest, and Etsy.

Balance is the key to self-care

Dayna Johnson, Etsy trend expert, says that self-care is more than just a desired thing. Self-care will continue to be a dominant trend in 2022, with the global wellness market now valued $4.5 billion.

Ritu Khanna (Managing Director of Shopify) stated that she anticipates that there will be an increased focus on personal health and beauty products such as CBD and sleep gummies and massage guns, water bottles, filters, exercise mats and hair and skin products.

Johnson believes self-care will shift to reflect the Swedish concept lagom, which roughly means “not too much, but not too little”. She explains, “It’s all about trying to bring harmony to our lives.” I anticipate that shoppers will embrace lagom and live a life of moderation and balance.

Brighten and refresh your home

Khanna states, “As more people are homebodies and work at home, we believe there will continue to be a desire to renovate home spaces with products such as new mattresses, pillows and chairs and small kitchen appliances.”

Johnson concurs: “When the pandemic hit, everyone went into “scramble”, trying to do new activities in the home, such as home-schooling and working from home, for the first time.”

People began adapting their homes to the new way of living as we entered 2021. There was also a strong emphasis on homes being “our sanctuary”.

Johnson says, “In 2022 we are excited to welcome people back into our home (when circumstances permit), and we also see the customer wanting more of a fun, playful environment.”

Statement lighting is a popular trend right now. We are looking for standout pieces that are both fashionable and functional.”

Encourage creativity and deeper connections

In 2022, craft, DIY and other creative pursuits will continue to be a major part of customer spending. Johnson says that people have found creative outlets can bring joy to their lives. Johnson says that customers have discovered that everyday items can have meaning, even if they made them. Customers will continue to value the ability to do-it-yourself.

Shopify’s top-selling categories in 2021 were toys, games, and hobby materials. This highlights how Shopify is constantly looking for new and creative outlets.

“We’re Not Really Strangers”, a game of cards that encourages meaningful conversation, was the most popular product sold by Shopify in 2021. This is because we seek to strengthen our connection with each other during uncertain times.


During the pandemic of , pet ownership was on the rise. As we enter 2022, our shopping habits will be influenced by our four-legged friends. In 2021, the Furbo dog camera was the most-sold item on Shopify.

Pinterest Predicts is the “crystal ball”, which Pinterest releases every year. It focuses on what Pinterest users are looking for (and will buy) in the coming months. The prediction, which uses a focus to predict what Pinterest users will search for and purchase, includes pets, especially interiors.

“Pampering pets is not enough anymore. Try animal first…architecture. People will redesign their homes in 2022 with Felix and Fido at the forefront. This includes luxury dog rooms to ‘catified homes’. This trend is driven by boomer, Gen X, and millennial pet parents,” they reveal.

Color and joy

“My personal favorite trend for 2022?” Dopamine dressing! “I’m excited that vibrant outfits, and colorful palettes, will be trending with searches for “electric blue outfits” and “rainbow dresses”, says Louise Richardson (Director of Marketing at Pinterest).

Customers will embrace color in big ways in 2022, just like our homes. Johnson says that color brings joy, and who wouldn’t want more joy in the lives of their customers? “After years of focusing on neutrals and natural material, we will see a renewed focus on color to add that personal touch to our lives.

The focus in 2022 will be on joy and products that help you find it.

Johnson says that shoppers want to shop with purpose. Johnson says that finances are difficult right now. Therefore, shoppers want to spend their money with meaning. This could be supporting small- and black-owned businesses, or business owners. You could also want to be more sustainable.

Richardson believes the next year will be about individual choices. Richardson believes that 2022 will be a year of individual choices.

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