Wimbledon and ICC join forces on social media to celebrate ‘One day in July’

It’s not often you see two of the biggest names in international sports working together on social media.

But The All England Lawn Tennis Club (AELTC) and the International Cricket Council (ICC) have done exactly that.

The reason?

To celebrate the extraordinary sporting day that was Sunday 14 July, 2019, which saw both the Wimbledon’s men’s final between Roger Federer and Novak Djokovic and the Men’s Cricket World Cup at Lord’s come to a close.

Both events, staged within eight miles of each other in the British capital, reached their conclusions at about the same time, captivating huge crowds inside the All England Club and at Lord’s and global television audiences around the world.

While England saw off New Zealand in a first ever ‘super over’ finish at Lord’s, Serbia’s Djokovic saved two match points before overcoming crowd favorite Federer in a first ever fifth set tie-break in a singles match at Wimbledon to claim his fifth title. It was the longest final in the history of the All England Club.

The action sent social media into a frenzy, and soon enough, Wimbledon and the ICC were tweeting each other as both events were coming to a pulsating end.

“Hello @ICC – how are coping down your end?” tweeted @Wimbledon. To which the @ICC replied: “Things are a bit hectic here right now, we’ll get back to you.”

In an emailed statement on Tuesday, the AELTC said “such a unique occurrence called for celebration, and so the ICC and Wimbledon are proud to have joined forces with LiveWire Sport to collaborate on a short film recalling the circumstances of that heady summer day.”

Take a look at the 12-minute film:

Richard Lewis, the outgoing new chief executive officer of the All England Club, called the film a “fun, frenzied and fantastic piece of content which seeks to provide our global fanbases a chance to celebrate what an amazing day Sunday 14 July turned out to be. It demonstrated live sport’s ongoing ability to capture an audience – and in this case – not just one sport, not just one audience, but a truly unique overlap of events that enthralled the world.”

England cricketer Ben Stokes, who played a crucial role in bringing home the trophy, added: “It goes without saying, the 14th July will forever be in our memories! A thrilling Men’s Cricket World Cup final full of every bit of drama that you can imagine, and a record-breaking Wimbledon final at the same time. As players, we’re so focused in the moment that we don’t always get to appreciate the perspective, so all credit and thanks to the ICC and Wimbledon for teaming up to remind us of one of the greatest days of sporting history.”

The collaboration between Wimbledon and the ICC was praised by sports marketing expert Tim Crow, a a former chief executive of London-based sports marketing agency Synergy.

“This is terrific by @ICC & @Wimbledon. A very good idea, superbly executed.” tweeted Crow.

Cross-promotion between Wimbledon, which has 3.7 million followers on Twitter alone, and the International Cricket Council, which has 10.1 million followers on the same platform, makes perfect sense, especially during a relatively quiet period for both sports such as the week before Christmas.

Expect other sports and sports governing bodies to follow suit in the not too distant future.

(Updated to clarify Richard Lewis is the outgoing CEO of Wimbledon in the 11th paragraph.)

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